Give the other bird the bird.
Most people hear “turkey” and ask, “Is it Thanksgiving already?” The truth is that when you raise it right, turkey is as mouthwatering (and probably healthier) as almost anything you could put on the table. A new website helped to bring that truth to life for Diestel Family Ranch, bringing energy (and a heaping helping of sass) to a category where it’s not often found—and reinvigorating the brand in the process.